4 SEO BEST PRACTICES NOW THAT AI IS EVERYWHERE

Person reaching out to a robot or artificial intelligence (AI)

Inevitably, you may have observed the widespread impact of AI, seemingly popping up everywhere almost overnight.

The prevalence of AI tools and software is hard to ignore, especially when you witness their remarkable human-like capabilities, particularly in copywriting.

So, how do we strategize SEO where nearly everyone is using AI?

First, approaching SEO now requires a different strategy. Why? Google’s latest algorithm update has introduced a new aspect to its SEO rater guidelines: experience.

Previously, these guidelines focused solely on EAT or Expertise, Authoritativeness, and Trustworthiness.

While the change might not appear significant at first glance, it can be argued that this adjustment represents Google’s most substantial response to the surge in AI-generated content.

free Guide

Are you standing out from the crowd ?

Download our free guide to learn how you can improve your Local SEO and help your business to stand out from the crowd. Increase your online visibility to help local customers to find your business in Google.

EEAT guidelines

Understanding the new Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) guidelines is important to improve your website’s ranking and attract users.

However, it’s worth noting that while EEAT is not technically a ranking factor, it can impact how your website performs in search results.

E. Experience

The focus here is on creating a personalized feel for your website.

Personalizing a website means adjusting it to suit each person’s needs by using special web design tools to send messages that are just right for each visitor.

Smaller websites can compete by having experts review or contribute to their content. Incorporating quotes from specialists and collaborating with industry experts can enhance the overall experience.

E. Expertise

Now, search engines focus on what users want, not just specific keywords, so demonstrating your expertise through well-researched and easily digestible content is an edge.

You can start by using accurate and up-to-date information, such as cross-checking data from credible sources to avoid spreading misinformation or regularly updating content to reflect the latest information.

You can also highlight your credentials by dedicating a section on your website showing your qualifications or providing in-depth insights such as unique perspectives, analyses or interpretations.

A. Authoritativeness

Domain authority can be achieved by establishing yourself as a trusted and reliable source through these two key elements: quality backlinks and a strong PR campaign.

Backlinks signal trust to search engines, while a strategic PR approach, involving press releases and media engagement, boosts online visibility and authority in your niche.

Overall, building authority also means prioritizing quality over quantity in your content and if possible, networking and collaborating with others in your industry.

T. Trustworthiness

This is all about being reliable and honest.

You can build this by implementing permalinks – HTTPS for your website, ensuring content accuracy, and offering a user-friendly experience.

Then, maintain a consistent brand voice, update content regularly, and be attentive to customer feedback by regularly assessing products and updating their recommendations.

Next steps

In addition to following EEAT guidelines, also consider diversifying your content formats, such as incorporating videos or using infographics in your content for your SEO practice.

Take note of your audience preferences as well—whether they lean towards regular posts, pillar content, or Q&A style.

More importantly, avoid questionable SEO practices such as black hat techniques and stay updated with Google’s latest news and updates to remain informed and aligned with current practices.

If you require assistance with your SEO efforts, our team at BHirst Media can help.

free bundle

HOW WOULD YOU LIKE TO INCREASE YOUR WEBSITE'S conversion & lead generation for free?!

Enter the Ultimate Website Optimization Bundle - it’s got everything to help you optimize your website, drive more traffic, and convert visitors into leads! With this complete optimization formula, you can get all of these problems solved in one quick swoop!

© 2025 BHirst Media. All Rights Reserved.