Inevitably, you may have observed the widespread impact of AI, seemingly popping up everywhere almost overnight.
The prevalence of AI tools and software is hard to ignore, especially when you witness their remarkable human-like capabilities, particularly in copywriting.
First, approaching SEO now requires a different strategy. Why? Google’s latest algorithm update has introduced a new aspect to its SEO rater guidelines: experience.
Previously, these guidelines focused solely on EAT or Expertise, Authoritativeness, and Trustworthiness.
While the change might not appear significant at first glance, it can be argued that this adjustment represents Google’s most substantial response to the surge in AI-generated content.
Understanding the new Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) guidelines is important to improve your website’s ranking and attract users.
However, it’s worth noting that while EEAT is not technically a ranking factor, it can impact how your website performs in search results.
The focus here is on creating a personalized feel for your website.
Personalizing a website means adjusting it to suit each person’s needs by using special web design tools to send messages that are just right for each visitor.
Smaller websites can compete by having experts review or contribute to their content. Incorporating quotes from specialists and collaborating with industry experts can enhance the overall experience.
Now, search engines focus on what users want, not just specific keywords, so demonstrating your expertise through well-researched and easily digestible content is an edge.
You can start by using accurate and up-to-date information, such as cross-checking data from credible sources to avoid spreading misinformation or regularly updating content to reflect the latest information.
You can also highlight your credentials by dedicating a section on your website showing your qualifications or providing in-depth insights such as unique perspectives, analyses or interpretations.
Domain authority can be achieved by establishing yourself as a trusted and reliable source through these two key elements: quality backlinks and a strong PR campaign.
Backlinks signal trust to search engines, while a strategic PR approach, involving press releases and media engagement, boosts online visibility and authority in your niche.
Overall, building authority also means prioritizing quality over quantity in your content and if possible, networking and collaborating with others in your industry.
This is all about being reliable and honest.
You can build this by implementing HTTPS for your website, ensuring content accuracy, and offering a user-friendly experience.
Then, maintain a consistent brand voice, update content regularly, and be attentive to customer feedback by regularly assessing products and updating their recommendations.
In addition to following EEAT guidelines, also consider diversifying your content formats, such as incorporating videos or using infographics in your content.
Take note of your audience preferences as well—whether they lean towards regular posts, pillar content, or Q&A style.
More importantly, avoid questionable SEO practices such as black hat techniques and stay updated with Google’s latest news and updates to remain informed and aligned with current practices.
If you require assistance with your SEO efforts, our team at BHirst Media can help.