5 Clever Ways to Use Infographics to Engage Your Audience

A right hand writing the word audience with a black marker


There’s no denying that the average attention span is more fractured than ever. Our senses are subjected to more stimuli every day, so it’s getting harder for content to stand out when there is so much competition. The secret is to use something eye-catching to intrigue and pique interest. And there’s no better way to do that than with the infographic.

Images are insanely powerful, even in today’s veritable ocean of media mediums. While writing is always a robust method for telling stories, images have the upper hand in evoking emotions at breakneck speed. This aspect makes images a valuable marketing tool to communicate messages and maximize engagement with your target audience.

Like any marketing tool, there are optimal ways to use images to your benefit. Here are five more unique methods you can employ to captivate your audience and drive traffic to your site.

1.  Blog Posts

Blog posts certainly have their own benefits – case and point, you’re here reading this right now. But adding infographics to your blog posts is an excellent way to articulate information that might otherwise be too dense to consume in a paragraph. Many consumers want information about the topic being discussed in a blog post, but some won’t have the time to sift through the words and extrapolate the most important parts (I realize I could be telling on myself here).

They’re also helpful for summarizing pertinent information for those struggling to keep their attention. If you want to break down complex subjects, using multiple infographics can help the reader understand the concept better than maybe a wall of text could. You can incorporate the most relevant information of the post in the infographic and use that to promote the blog. The customization here is up to you, but using them in your blog posts regularly is highly recommended.

Email content and newsletters can suffer from the same fate as many blog posts, so it’s not a bad idea to use infographics there for added visual intrigue. You can even create somewhat of a content vortex, funneling infographics from blog posts or emails into newsletters where all the information you’d like to share with your customers is wrapped up neatly with a bow for them.

2.  Social Media

Infographics are a necessity for your social media platforms. They can communicate consolidated information incredibly fast while still capturing attention. The more striking and exciting your infographic, the higher the chances that the scroller will pause to look and even encourage them to check out your website.

Social media is the perfect place for sharing stories. You can use infographics to tell a compelling story about your experience or a customer’s experience with your business. Sharing these stories facilitates connection and drives engagement, so don’t be afraid to be geared toward openness on these platforms.

The trick with social media infographics is that they must be correctly sized for the platform you’re posting them on. Information on these infographics should also be minimal so that it’s easier to see. Most social media users will see your images on their phones, so keep that in mind when creating them.

3.  Case Studies

No matter how attractive a case study may be, like with blog posts, they can be dry and stagnant without some extra appeal. Use infographics to your advantage here; you can include ones that show progress on a project you’re working on or even just present numerical data in a more engaging way.

That’s right: pie charts are back on the menu. Case studies often contain vast amounts of information that’s easier to digest in an infographic. Too many statistics can be overwhelming to some, so putting them in a brightly-colored graph is more universally enjoyable. It ensures high visual impact while helping the reader understand the more important information found in your case study.

4.  Printed Material

Printed material is just begging to be enhanced with imagery, and infographics are the perfect fit. Printed guides, brochures, and posters all benefit from infographics. Brochures and guides especially welcome infographics since the information combined with images enable the reader to understand the concept even with just a few glances.

A great example of infographics on printed material is as a way to signify how something works. If your brochure details how to sign up for a subscription or membership service, having an infographic will showcase just how simple it is for the reader to do so. It also increases their chances of remembering the information, even if only subconsciously.

With printed material, you have a unique opportunity to use infographics to support your brand somewhere other than online. Images can be just as striking and interesting in person as on a website. Feel free to decorate the materials with infographics that incorporate parts of your brand, like fonts, colors, or other images.

5.  Downloadable Content

Infographics are a must if you have free courses or other downloadable content that your customers can use. There are different types of learners out there, and including an infographic honors those who are more visual. It’s a way to ensure that a wider audience understands the information and to encourage even those with the most fragile attention spans to enjoyably consume your content.

Online courses will often have concepts entirely foreign to those consuming them. That’s the perfect time to use infographics to help simplify and distill the information into the basics. They’re great for summarizing essential concepts at the end of a chapter or as additional content that the learner can quickly reference whenever needed.

No matter where you choose to use them, infographics are an enormous asset for any business. They can break through the din of content on the internet and help you communicate ideas and concepts to a broad audience. Use infographics to your advantage to garner interest in your business, and you’ll quickly see a positive shift in how new and old customers connect with your brand.

Are you on the hunt for even more clever solutions to help improve your website? Contact BHirst Media today, and we’ll put our creative approach to website design and services to work for you.


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