When it comes to running a business, some things come naturally, and some things don’t. Either way, it’s important to always be open to learning new terminologies and methodologies. You’ve probably heard of a lot of marketing jargon, and Conversion Rate Optimization (CRO) is one of the most important marketing concepts to be versed in, when you’re working with a company.
The best marketing campaigns are the ones that are always evolving and being changed, to improve their results. And this is also known as: Conversion Rate Optimization. In theory, the concept is simple. Because if something is going wrong in your marketing campaign, it is vital that you take a look at what you’re doing and change it, to make things more successful.
In other words, Conversion Rate Optimization is a marketing technique that requires you to continually check in with your marketing results, so that when something is unsuccessful, you can make changes, that optimize your conversions.
So that you’re able to optimize your conversion rates with ease, we’re going to walk you through five different things, that will improve your marketing results. Let’s get into it.
Landing pages are often confused with home pages, but they are two totally different things. A landing page is a pop-up or a page that your customers will see, when they click on your marketing campaign. So, if you’re advertising a promotion for a certain product, in your ads, you’re going to want your landing page to reflect this.
If your landing page is haphazard and confusing, then your customers aren’t going to be able to understand what they’re viewing. You want to retain your audience, and if your landing page does not align with your advertisements, your customers will think that they’re on the wrong page. Make your landing pages intuitive and attractive to the eye, because you’ll optimize your conversion rates this way.
If you’re like most companies, you’re probably running paid ads or doing SEO work, and if this is the case, then you have to make sure that your content is going to the correct audience, so that you’re not wasting money.
Let’s say that you’re selling dog food, in this instance, it doesn’t make sense to run advertisements on an app that’s catered for cat owners. Sure, this example is simple, but you might be targeting the wrong audience, and if you are, this will sabotage your marketing efforts. Cat owners aren’t buying dog food, so regardless how great this company’s marketing campaign is, it isn’t going to be successful.
It never hurts to experiment, so if your marketing efforts are failing, try out new audiences and see if they respond better to your content. Consider what audiences are going to be ideal for your product or service, and consider what content that your ideal audience would gravitate towards. You can’t cut corners, when it comes to audience, because your audience is the demographic that’s making purchases!
Frequency matters. In most instances, you’re going to want to up the amount of content that you’re sharing, because your customers have to know who you are. Whether you share social media posts or emails with an email list, you need to ensure that your content is steady enough, that your customers remember who you are. If you only send one email a year or one post a month, you’re probably not vocal enough.
On the other hand, let’s say that you’re sending out three spammy emails a day. In this case, you might be prompting your audience to ignore you or unsubscribe from your email list or social media account. Regardless of if you’re sending out too much content or not enough, consider how successful your marketing campaign is, and adjust your frequency until you find the sweet spot.
We’ve all heard the saying: you’ve got to spend money, to make money. This truism is crucial to remember, when you’re running a marketing campaign, because you’ve got to have high quality advertisements to succeed. Especially when you’re competing for popular keywords, you have to be competitive. This means, that if you have low budget advertisements, you’re not going to be seen, like a company with higher quality advertisements will be.
There’s no point in running paid ads that aren’t seen. So, even if funds are tight or if you’re skeptical to pay more for your marketing campaign, remember that the extra costs will pay off in the future, when your marketing campaigns are reaching a larger demographic.
You might think that your marketing technique is great—and it might be—but sometimes, certain things just clash with your audience. If you’ve been using a marketing technique for a while, and you’ve gotten little results, don’t be afraid to scrap your initial campaign. Trying something totally new, might be the thing that gets you the results that you’re looking for. There are an endless amount of ways to market your business, and sometimes, the most unconventional method is the one that will succeed. It’s never a bad thing to stand out, when you’re trying to optimize your conversions, so try creating a fresh campaign that’s unique.
Optimizing your conversion rates requires you to be flexible and creative. So, take the time to be experimental. If something isn’t working, make a change, because that’s the only way that you’re going to improve your conversion rates. Don’t be discouraged if something isn’t working in your marketing campaign, because if something isn’t working, you know what you need to change.
If you have any concerns or questions about how to optimize your conversion rates, don’t hesitate to reach out to BHirst Media. We have experience in this, and we’re eager to help you out in any way that we can. Let’s connect, today!