As a business owner, nothing can be more frustrating than sending out dozens of emails to your list and none of them being opened. Regardless of your goal — promoting a sale, sharing an educational resource, or disseminating company news… if no one is reading your emails, it defeats its purpose entirely.
To make sure that doesn’t happen again, we’ve put together this blog post with everything you need to know about how to ensure that the email subscribers on your list are actually opening the messages you send them.
We’ll go into specifics on how to craft compelling subject lines for greater open rates; which days provide peak performance; and essential tactics like A/B testing so each message gets the attention it deserves. So get ready and let’s start improving those email subscriptions!
When it comes to sending emails, the subject line can make all the difference in whether or not your message is opened and read.
A good subject line should be catchy, attention-grabbing, and succinctly capture the essence of what the email is about. It’s your opportunity to give the recipient a sneak peek into what they can expect from the content of your email.
Without a compelling subject line, your message could end up getting lost in the recipient’s inbox. So take the time to craft a subject line that piques their interest and accurately reflects the information they will find inside.
Do you ever find yourself scrolling through your inbox, deleting emails left and right without even opening them? We’ve all been there. That’s why it’s essential to create a compelling pre-header text that encourages readers to open and interact with your email. Think of it as the trailer for a new movie — you want to give just enough to pique their interest, but not give away the whole plot!
To write engaging pre-header text, focus on highlighting benefits without revealing all details, make sure it aligns with the subject line, and keep it within 40-50 characters. Consider utilizing urgency or exclusivity, asking questions, or making bold statements. Finally, continually test and refine your pre-header based on what works best for your audience.
Nowadays, people are always on the go, leaving them with less time than ever, and seeking prompt resolutions to their everyday challenges. Communication via email is no exception. People now prefer emails that are brief and straight to the point.
In order to make your emails more effective, it’s important to keep them short and concise. This makes it easier for people to quickly scan the contents of the email and identify the key information they need. By doing so, you’ll save them time while also increasing the likelihood that they’ll take the desired action.
Examples:
Let’s face it, email can sometimes be a boring form of communication. But what if there was a way to spice up your emails and make them more engaging? Using visuals such as images or GIFs can turn a bland email into an eye-catching masterpiece.
Not only do visuals grab the reader’s attention, but they also make the email more memorable and shareable. Whether you add a funny GIF to your personal email or use a professional image in a work email, incorporating visuals is a surefire way to make your communication stand out from the rest. So next time you’re drafting an email, consider adding in some visuals to make it pop!
Add visuals like GIFs in your emails for a standout effect. Consider free platforms like GIPHY or EZGIF to create them!
Emails are a vital part of modern communication, but it can be hard to stand out from the flood of generic messages that flood inboxes every day. That’s where personalization comes in. Customizing emails to each reader can make them feel like the message was written just for them, fostering deeper connections and more meaningful interactions.
This can be achieved through techniques like using the recipient’s name, referencing their past interactions, or even tailoring the content to match their interests and preferences.
Examples:
These email campaign tools allow you to insert personalized fields like the recipient’s first name into your emails, making them feel individually tailored.
It’s more important than ever to ensure that the content we send out to others is both relevant and interesting. Sending generic emails with no real value behind them can be a real turn-off for recipients and may even cause them to ignore future communication from you.
By taking the time to personalize your message and ensure it’s relevant to the person you’re reaching out to, you can create a more meaningful connection that will resonate with them and leave a lasting impression. Whether you’re sending emails to colleagues, clients, or customers, always remember to provide value and put in the effort to make your messages stand out.
Client examples:
Customer examples:
These examples create a more personal touch in your emails, increasing the likelihood of engagement.
Prompting email opens from subscribers is key to nurturing engagement and valuable relationships. By leveraging techniques such as catchy/eye-catching subject lines, personalized messages, interesting visuals, preheader text, and relevant content — you can increase the odds of your messages being opened.
Of course, the success of these tactics will depend on how well they’re implemented, so make sure to take care in crafting these elements. With all that said, it’s time to take action and get those emails opened — let’s see what amazing results you can achieve!
Looking to elevate your email marketing? Connect with BHirst Media for expert assistance!
