When you’ve got a website, do you want your customer’s first thought to be “man, this website is poorly designed and hard to navigate” or “man, this website is excellent, professional, and seamlessly designed”? If we had to guess, we’d think that you would want your customers to think the latter. So, if you’re trying to create the best website possible, then you’ve come to the right place, because we’re going to walk you through how to create an impressive website that optimizes your business’s conversions.
If you want your website to be successful, then you’re going to have to make sure that you have the best conversion rates possible. You might be wondering: what is a conversion rate? To put things simply, a conversion rate is the number of conversions, divided by the amount of site visitors. This means, that if you sell 50 products on your website, and there are around 200 visitors, your conversion rate would be 25%. It might seem complicated to improve your conversion rate, but there are many ways to improve your site’s conversion rates.
We’re going to walk you through seven tips that will help you improve your site’s conversion rates. We’ve compiled a list to make things simple for you, because BHirst Media cares about your website.
If you’re a new customer, you’re going to want tangible proof that you should trust a new company. So, consumers will be less likely to commit to an unfamiliar company, unless they have the peace of mind that comes from positive reviews, testimonials, and case studies.
Making other customers’ reviews prominent on your website, makes your company facilitate a sense of community. If someone is browsing your site and they see that twelve other people have had raving reviews for your company, then they’re going to be more inclined to trust you. The key to more conversions is not being overly cocky, so that means that you shouldn’t be the only one vouching for your company. You’ve got to prove that you’ve proven yourself to other customers!
Think about your own browsing experience. When you’re online, you might have an urgent question that needs to be answered, quickly. When this happens, would you rather immediately chat with an expert, or would you rather send an email that might take days to be answered? You’re probably inclined to want to chat with an expert, on the spot.
That’s why incorporating a live chat feature on your website, might be the deciding factor for a customer. Whereas a live chat function will ensure that you secure a customer, not having live chat function puts you at risk, because a customer might seek out a website that does. In today’s world, consumers want instant gratification, so you’ve got to be sure that your website can deliver fast answers, to any questions that a customer might have.
Having a successful website, with successful conversion rates, is not something that should be left to chance. You’ve got to be attuned to the facts, and that’s why using a software, like Hotjar, can help you stay on top of your website’s analytics.
Hotjar helps you track how your consumers use your website. When you’re aware of the things that your consumers are interested in, then you can cater towards your demographic’s needs. And when it comes to conversions, it is always better to accommodate your customers’ needs, because when a customer feels like your website is tailored to them, they’ll be more likely to utilize your services.
It’s 2022, not 1992. This means that it’s vitalfor your website to be fast. With millions of websites at our fingertips, if a customer goes to your website and it buffers…and buffers…and buffers…then they’re not going to stick around. A website needs to load quickly, because otherwise, you’re going to lose your consumers’ attention.
Think about it this way: would you rather be able to navigate a website quickly or would you rather wait three minutes for a site to load? The chances are, that you’ll want your website to load as quickly as possible. If you’re customers leave your website, before they even have a chance to look at your site’s interface, then you’re going to lose a lot of customers, before they even have a chance to scope out your services. Regardless of how great your website is, you aren’t going to be able to increase conversions, if your website doesn’t have the capacity to load quickly.
It might seem strange to admit this, but many people are discarding their computers for mobile devices. Although computers will probably never be obsolete, many people view websites on their mobile phones or tablets, because these devices give consumers the flexibility to browse sites on the go. Visiting a website and making a purchase might be a spur the moment decision. So, if you’ve got a website that isn’t optimized for mobile, sometimes a consumer won’t want to wait until they can get back to their computer, to buy your product.
It is frustrating to go to a website that is jumbled and hard to navigate, because the site developers did not optimize their website for mobile. Plus, if we’re being honest, it’s unprofessional to have a website that isn’t optimized for mobile. Because, if a business cannot optimize its website for mobile, how do we know that we can trust whatever good or service that they’re marketing? As a consumer, looking for the most professional website, is often the factor that makes you compelled to make a purchase, so making sure that your site looks pristine on mobile, is a must!
Before we get into this tip, let’s discuss what A/B testing is. In short, A/B testing is a way that web developers can test two different websites: website A and website B. So, a company might test two different versions of a website, to see which website their consumers like more. Although you might think that your website has an interface that your customers enjoy, you might find that there are other interfaces that align with your demographic, if you use an A/B test.
The most important thing to consider, when you’re trying to increase your conversions, is that you’ve got to stay relevant and flexible. Although sometimes customers don’t like change, you’ve got to remember that technology is always changing, so your website should be up to date. Doing an A/B test will allow you to figure out which ways that your customers like headlines, images, website copies, and more. If there’s one thing that you should remember, it’s that catering to your customers is important, and A/B tests help you cater to your customers.
You don’t want friction, on your website. There’s nothing more embarrassing, than having a problem on your website that can be easily fixed. To avoid having any unnoticed problems, on your website, be sure to be your own detective. This means, instead of letting your customers discover a problem, navigate your own website like you are a customer yourself. When you do this, you’ll discover any problems that need to be remedied. Don’t let your customers be the ones who find your mistakes. Make sure that your website is seamless, so that your customer has a seamless browsing experience. If you have questions about how to make your website’s design the best that it can be, there is a wide array of information about website design, here.
These Tips Make Improving your Conversions Possible
If you’ve studied these tips, then you’re on your way to creating a website that will get you an optimum number of conversions. There’s no room to slack, when you’re trying to make your website the best that it can be. However, the good news is that many of these tips are simple and easy to execute. BHirst Media knows that you’re dedicated to your website, so you’ll do whatever it takes to increase your conversions. Every website is different, so BHirst Media is committed to individualized service. If you have any questions or concerns about your website, don’t hesitate to contact BHirst Media. We’re committed to helping you create the best website possible!
