• Our Services
    • Website Design and Development Professional high converting websites
    • Technical Support and Maintenance Get more time back with our managed web services
    • Our Signature System The complete system to sky rocket your business
    • Social Media Marketing Elevate your brand's voice with consistent content

    • Search Engine Optimization Putting Your Business on the Map
    • Lead Magnet in a Box Transform your business with automated booking
    • Onvert Our All-in-One Marketing Platform
  • Our Services
    • Website Design and Development Professional high converting websites
    • Technical Support and Maintenance Get more time back with our managed web services
    • Our Signature System The complete system to sky rocket your business
    • Search Engine Optimization Putting Your Business on the Map
    • Lead Magnet in a Box Transform your business with automated booking
    • Onvert Our All-in-One Marketing Platform
  • Signature System
  • onvert
  • Resources

    View All Resources
    Photo of a team discussing sales pipeline stages

    Maximizing Your Sales Pipeline: Strategies for Conversion Success

    December 4, 2023
    Direct mail campaign for lead generation

    Boost Your Growth: Effective Small Business Lead Generation Strategies Unveiled

    November 30, 2023
    Illustration of a website and a sales funnel

    Website vs Sales Funnel: Choosing the Best Strategy for Your Online Business

    November 22, 2023
    Person reaching out to a robot or artificial intelligence (AI)

    4 SEO BEST PRACTICES NOW THAT AI IS EVERYWHERE

    November 14, 2023
    Paper clips for permalinks concept

    Permalinks: The Simple Trick Everyone’s Missing in SEO

    October 14, 2023
    HTML coding concept

    AI and HTML Coding: A Simple Explanation from a Coder’s POV

    October 5, 2023
    Illustration of a website and a sales funnel

    Website vs Sales Funnel: Choosing the Best Strategy for Your Online Business

    November 22, 2023
    HTML coding concept

    AI and HTML Coding: A Simple Explanation from a Coder’s POV

    October 5, 2023
    Apple laptop and mouse on a brown wooden table

    First Impressions Count: Websites That Get It Right!

    September 6, 2023
    Branding colors for website

    5 Tips to Choose the Right Branding Colors for Your Site

    August 19, 2023
    landing page text on a black chalkboard background

    5 Secrets to Effective Landing Pages

    July 25, 2023
    Two men shaking hands showing business trust and agreement

    Avoid Losing Business Due to Lack of Trust — Here’s How

    June 21, 2023
    Photo of a team discussing sales pipeline stages

    Maximizing Your Sales Pipeline: Strategies for Conversion Success

    December 4, 2023
    Direct mail campaign for lead generation

    Boost Your Growth: Effective Small Business Lead Generation Strategies Unveiled

    November 30, 2023
    Illustration of a website and a sales funnel

    Website vs Sales Funnel: Choosing the Best Strategy for Your Online Business

    November 22, 2023
    Person reaching out to a robot or artificial intelligence (AI)

    4 SEO BEST PRACTICES NOW THAT AI IS EVERYWHERE

    November 14, 2023
    HTML coding concept

    AI and HTML Coding: A Simple Explanation from a Coder’s POV

    October 5, 2023
    Apple laptop and mouse on a brown wooden table

    First Impressions Count: Websites That Get It Right!

    September 6, 2023
    Paper clips for permalinks concept

    Permalinks: The Simple Trick Everyone’s Missing in SEO

    October 14, 2023
    HTML coding concept

    AI and HTML Coding: A Simple Explanation from a Coder’s POV

    October 5, 2023
    Apple laptop and mouse on a brown wooden table

    First Impressions Count: Websites That Get It Right!

    September 6, 2023
    Branding colors for website

    5 Tips to Choose the Right Branding Colors for Your Site

    August 19, 2023
    Two men shaking hands showing business trust and agreement

    Avoid Losing Business Due to Lack of Trust — Here’s How

    June 21, 2023
    Website speed slow loading time impacting user experience

    Website Speed: Influence on UX and Business Success

    May 10, 2023
  • Resources

    Resources

    View All Resources
    Photo of a team discussing sales pipeline stages

    Maximizing Your Sales Pipeline: Strategies for Conversion Success

    Direct mail campaign for lead generation

    Boost Your Growth: Effective Small Business Lead Generation Strategies Unveiled

    Illustration of a website and a sales funnel

    Website vs Sales Funnel: Choosing the Best Strategy for Your Online Business

  • Book a call

Is Pre-planning Marketing Content Worthwhile?

A person creating a content plan

Do you struggle to develop engaging, effective content for your marketing efforts? Follow-up question: are you planning your marketing content ahead of time or sitting down at your computer and attempting to write blogs, emails, and social media posts on the spot?

Very few people can write effective content quickly unless they already have a plan in place. To be successful, most businesses create a content calendar for the upcoming week, month, or campaign. This tells them what type of content to post on which date and usually states the topic the content should cover.

If you’re not already planning your content in advance, it’s time to start. It streamlines content creation so you can post effective, targeted content more frequently and consistently.  

What is content marketing?

Traditional ads and commercials are no longer effective means of attracting new customers. Because most adults constantly navigate a constant influx of media, they have learned to tune out hollow, insincere sales pitches.

Content marketing, also called inbound marketing, feels more natural. Effective content marketing should make your customers feel like you are adding value to their lives before they even purchase your products. Content marketing aims to establish a relationship with your customers, educate leads about your products or services and demonstrate how they will solve their problems, and build a community around your brand. The most effective content marketing strategies tell a story about the brand.

Content marketing is highly specific. You have a target market—a specific subset of the population who has the most to gain from your services and, thus, is most likely to buy from you. You want to tailor your content to appeal to this group of people. This means posting on the channels they use most frequently, addressing their unique pain points, and branding yourself to align with their goals and values.

Many business owners, especially those who weren’t trained in marketing or digital media, struggle to create marketing content that resonates with their audience. Many feel that it is too time-consuming and skip it altogether. Planning content out in advance helps mitigate the stresses of content marketing and makes the process more efficient.

Benefits of planning and scheduling content ahead

It’s not enough to produce content—you have to produce high-quality content that resonates with your target audience. Taking time to plan out your content in advance can help you develop content that actually converts.

You’ll already know what you’re going to say

When you were in school, you probably learned to outline your essays before you started writing. Did you ever skip the outline and try to dive right in? You might have found yourself freezing up with no ideas about what to write or veered completely off-topic.

When you plan your content in advance, you go into your writing session knowing exactly what you will say. You may even have some time between the initial brainstorming and content creation process to flesh out your initial ideas. When you sit down to create your content, you’ll save time by giving yourself a clear direction.

You’ll be able to keep up with your competition

As a business owner, you already have a lengthy to-do list. Setting aside time to plan out your content is just one more hour of time that you already don’t have enough of. Of course, your first priority should be perfecting your product line or service offerings, but remember that in today’s crowded market, you need a solid marketing strategy to stand out for your competitors. If you’re not taking the time to craft effective content, someone else will.

You can be more engaged with your customers

Customers want to shop from brands they trust. One of the best ways to establish trust is to be present and active on as many channels as possible. When your customers see that you are actively online and sharing new information, they feel comfortable coming to you with their questions or concerns. This gives you the opportunity to provide excellent customer service and build a stronger relationship with your customers.

Your audience will be more likely to remember you

The more exposure your customers have to your brand, the more likely they will remember you. This means you have to consistently post new, interesting content to stay at the forefront of your customers’ minds. It is possible to have a piece of content go viral and bring in a large wave of new business, but that’s not something you can bet on. The odds that you will create a hit piece of content on your first try are very small. It is more likely that out of dozens or hundreds of pieces of content you create, one might go viral. Even if this were to happen, it would not be a sustainable business strategy. Eventually, the internet would move on to the next shiny new thing.

Planning ahead helps you pass off the legwork to someone else

As a business owner, you want to have a say in how your brand is presented to the rest of the world. However, this doesn’t necessarily mean you have the skills, time, or interest to develop creative assets and write copy for your marketing campaigns. Planning ahead lets you decide what kind of content you want to put out—how many social posts, how many blogs, how many emails, and what the topic of each one should be. You can then hand your content calendar over to an experienced copywriter or designer to take care of actually creating the content. This allows you to actively participate in the content creation process without wasting your time.

Give your content a place to live

Even great content custom-tailored to your target audience can’t compete if your website is poorly designed, difficult to navigate, or loads slowly. BHirst media specializes in designing and managing customized websites that boost lead generation and conversion. Our website care plans include 24/7 emergency restoration, daily backups, performance optimization, and more. Contact us to schedule a call and get started.

Table Of Contents

There are no headings in this document.

BHIRST MEDIA PRESENTS:

ONVERT THE ALL-IN-ONE WEB PLATFORM FOR CONVERTING LEADS INTO CUSTOMERS

Onvert Dashboard

free bundle

HOW WOULD YOU LIKE TO INCREASE YOUR WEBSITE'S conversion & lead generation for free?!

Enter the Ultimate Website Optimization Bundle - it’s got everything to help you optimize your website, drive more traffic, and convert visitors into leads! With this complete optimization formula, you can get all of these problems solved in one quick swoop!

Grab it today
  • contact
  • Privacy policy
  • Terms and conditions
  • account login
© 2023 BHirst Media. All Rights Reserved.