As the world of business changes, it’s essential to stay ahead of the curve and find new and innovative ways to reach customers and build trust.
Video offers an excellent opportunity for brands to showcase their products, services, and solutions as well as engage with customers in an interesting and entertaining way. When used strategically, videos can get your message across more efficiently than texts, emails or even images.
Because people can see or hear you talk, you add an extra layer of authenticity to your content, to your brand, and to your message. In this blog, you will discover the ways that videos can foster a great connection with your customer base.
Sharing helpful tips
Business owners can create and share videos containing helpful tips easily through videos. This can be done by creating a 30-60 seconds video containing these tips and sharing across your social media platforms. By creating videos, businesses can offer a more user-friendly experience and quickly provide customers with the information they need in a more efficient manner.
Tutorial videos
Tutorial videos are one of the best tools to help customers get more out of their purchases, as they provide an in-depth view of how to use the product or service. This would help provide clarifications easily on possible questions around the product.
Welcome videos
Welcome videos are a great way to make customers feel more at ease when visiting your website or store. If you’d like to introduce yourself and your company in a professional and interactive manner, create a great first impression and build trust, then a video is a surefire way to do it. You can employ the services of Bonjoro to send a personal video greeting to a new customer.
Product/service updates
From time to time you will have an important product announcement or service update to make to your audience. These are great to share through a blog post or email, but why not consider creating a video too? It provides another way for you to keep your audience abreast of product and service updates
Asynchronous communication
This is also a very relevant tool when it comes to video communications, as videos do not require immediate responses and customers can view them at their own convenience. It is a newer option that is proving very popular, particularly with people that work on a 1:1 basis with their clients. Asynchronous videos could be for coaching, support or even a sales conversation. Check out ZipMessage to know more about this type of video communication.
At BHirst Media, we specialize in creating videos that compel customers to take action. We provide everything you need to capture the attention of your customers, drive engagement and make sure they stay connected. Our experienced team is passionate about delivering amazing results that drive conversions, boost sales and make you stand out from the crowd.
Contact us today to learn more about how we can help you get the most out of your video communications.
