If you have a business, your bread and butter is traffic and web design, both dedicated and unique. But a lot of businesses cobble together shoddy websites that only paint a part of the picture and in many cases, turn off new visitors with flash but no functionality. Your website is a clickable billboard catching the eye and getting you the attention you want so people are guided to your business by pure intrigue and curiosity.
So why do so many business websites fall flat? The answer is simple. When you own a business, you have lots of balls in the air. And in this seemingly endless juggling act just to remain relevant, crafting a quality website is just another chore that has to get done for marketing purposes, but with little actual knowledge of how to make the website viable, visible, and vibrant.
That is just one of the reasons why investing in a pro who specializes in web design and web copy is such an important decision. But when there are freelancers who will do it cheaply or agencies who charge a little more but have a larger list of guarantees, which do you pick?
Don’t worry, we are here to help.
Your first possibility for web design that will optimize your potential for unique traffic and search engine placement is the freelancer avenue. And believe us, there are thousands of highly qualified freelancer copywriters out there who are capable, professional, and eager to take on your web design needs as well as help you craft a website strategy that will give you a trackable ROI.
The market is teeming with freelancers that only specialize in a singular copy concept like web design or blogs for SEO, while other freelancers cover a blanket of copy and content desires, a veritable jack of all trades. And then there are the independent contractors that are only involved in the website technical support side of things. That is a lot of individuals for one job, but all are necessary.
The biggest drawback of hiring freelancers is the spread of attention. What is this, you ask? Simply put, you are only a fraction of the work they handle on any given day. They will take on your project, and a few more, because without a dedicated revenue source, they have to spread a little thin across several clients. And thus, you only get their attention for as long as the time it takes to finish the project.
If you continue to give them work, freelancers are fiercely loyal. They can even align solely with you. But how many websites do you need to be designed? This is why they take more than one client on at a time.
Our second suggestion is the agencies that specialize in every facet of website development from soup to nuts. They handle content, web design, SEO, maintenance, tech support, and anything else your site might need to be it is most optimal and visible. Their job is to give you the site of your dreams that will shine a beacon on your business and get you the best return on your investment.
They do this with a staff of creatives, tech gurus, and managers, that dedicate themselves to your project not only during the build but long after it is done, ensuring it continues to remain perfect, a website as flawlessly efficient as a Swiss watch. And all of this is covered under one fee that can be paid out by the project, by the month, or at a discount if you book them for an annual contract.
Some agencies don’t much like contracts. Some agencies give money-back guarantees. Some have dedicated managers. And still, others give you free consolation before you sign on. But all of them have the absolute desire to retain your business long-term, which is one of the reasons they have a comprehensive menu of services to entice you. And all of them are built into the packages in most cases.
Now you know what both have to offer you, the entrepreneur, and how they can benefit you in their unique ways. Freelancers are a good option because they are hungry for the work and will push themselves harder and faster to get it done and make it look awesome, but you have the issue of split attention between you and other clients.
Agencies have plenty of staff and talent and an assortment of built-in options in their pay packages, but in many cases, they can be a bit of a strain on your business budget if you haven’t put enough capital into marketing. Will the investment be returned? Oh, very much so. But when and to what extent is not as predictable. What you can be sure of is your website will be fabulous and unique traffic will love its easy functional design.
The best option is to play the long game, and an agency is designed for this, their plan is not only to take care of you right away by putting additional staff in place to deal with any issues that arise down the road. They think ahead and while they do take on more than one business owner at a time when you do hire them, they have a manager and creative that only works with you, focused solely on your project.
The bottom line is, well, your bottom line. Everything always circles back to your investment, how it will impact your business long-term, and how soon you will see a return. Website strategies are based on the world of marketing, and marketing is about getting more eyes on your site to draw the attention of your target audience and see an ROI. Ultimately, an agency will give you the best shot to accomplish this goal.
At BHirst Media, we offer website packages that are tailored to meet the unique needs of your business, ensuring that your website is not only visually appealing but also effective in achieving your marketing goals. With our expertise and experience, we can help you achieve a successful online presence that will benefit your business in the long term. Don’t hesitate to contact us to learn more about how we can help your business grow.
