Google My Business (GMB) – What is it and Why Does it Matter?

business owner using google my business

Have you ever wondered why your business is not visible on the search engine results page even when you search for products/services you sell?

The internet is a noisy & busy place, similar to a mall during peak hours. Everyone is trying to get your attention just for a moment to get you to step into their store and see what they have on offer. Flashy ads, special discounts, limited offers fill your screen when you might just be searching for simple advice.

In this article, we will break down how you can get a share of that Google traffic, implement an easy & quick search engine optimization (SEO) workaround, get some Google real estate, and give your business credibility, all of which will increase the chances of conversion on your site.  

So how do you stand out as a business owner with limited resources when you don’t have:

  • time to learn the ins & outs of SEO (search engine optimization)?
  • the budget to invest in the flashy paid ads that others spend tens of thousands of dollars on monthly?
  • the technical know-how to undertake the ‘quick fixes’ to optimize your website?

You realize that there’s no traffic without visibility, and if you get no traffic, your sales suffer as a result. This can leave you feeling confused and overwhelmed, not knowing where to start or if there’s something you can do to optimize your online presence without breaking the bank.

Well, there is an overlooked but effective solution that can put your business on the map and bring you the visibility you seek — Google My Business (GMB). Here we’re going to discuss what GMB is and why it matters to you and your business.

What is Google My Business?

Google My Business is a platform that allows businesses and organizations to list, organize, and manage their online presence on Google using various tools to help with online visibility.

Benefits of Having a Google My Business Listing

Getting your business listed has its perks that most business owners overlook because they have a website and assume that’s enough. Let’s go over six of these benefits.

Benefit #1. GMB Won’t Break the Bank 

Getting your business listed on Google is absolutely free. If you don’t take advantage of this, you will have missed a good opportunity. If the most powerful search engine gives you an opportunity like this, trust me, you should take it.

Benefit #2. More People Can Find You

Your online visibility increases because when people search for products/services you provide, you’re likely to show up in the search results.

Benefit #3. You Gain Credibility

Because GMB allows customers to leave reviews for your business, it gives potential customers confidence that the business actually exists. Reviews will work wonders for you. That’s why it’s essential to manage both positive and negative reviews.

Benefit #4. You Get a Piece of Google Real Estate

Having your business listed is good, but to truly maximize it, you need to have an optimized profile with keywords, pictures, and a map to get your business more space on the search results.

Benefit #5. GMB Helps with SEO

Yes, your GMB listing plays a role in helping your SEO. It can work hand in hand with your other SEO strategies, thereby driving more traffic to your site and increasing the likelihood of sales.

Benefit #6. You Gain Customer Insight

You can see your potential customer behavior gathered by your listing. It’s important because you can use these insights to further optimize your profile to get customers to take an intended action on your profile.

How Organic Traffic and GMB Work Together

Organic traffic is traffic that comes to your site from search engines that any paid media hasn’t influenced. This is the best traffic you can possibly get because it’s completely free. However, free doesn’t mean it comes without any work.

Many factors go into maximizing its effects. These are also what Google uses to rank pages on the search engine results page. One simple way to get ahead of this is to have a GMB listing, because these always appear on the first page of Google search results.

It’s a solution that can have you appear on the first page and works wonders for traffic, particularly when someone searches for ‘X near me’.

Many business owners now know this and do the best they can to optimize their GMB profiles. Don’t let that opportunity slip through your grasp!

Who Can Help Optimize My GMB Profile?

There are many other benefits of having a GMB listing but you may wonder if you can do all this by yourself while running the day-to-day of your business.

It may seem like it’s going to be easy to create a website yourself and market it on your own — but almost every customer we have ever had that has tried to do it alone regrets it. It always takes longer than they think it will, and the result is never what they hoped for.

At BHirst Media, we have experience building websites for customers in a wide variety of fields with a myriad of different needs. We understand what it takes to build a website that looks good, is optimized for search engines, and is designed for lead generation.

You don’t have to try and do this alone — let us help. Check out our website design, development, and website care plans today. 

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