You’ve got an amazing blog post full of incredible content. But for some reason, you’re just not getting the engagement you need. There’s one key element you might need to change about your blog in order to snag viewers and keep them interested. It’s all about making your space more interactive!
As attention spans get shorter and internet users gain easy access to any type of content they could dream of, anytime they want, bloggers need to evolve in order to stay competitive. Research shows that interactive content is better for audience retention when compared to more traditional static content.
Here are 5 ways to introduce interactive elements into your blog!
Well-designed graphics make your blog look polished and they captivate attention at the same time. That’s why you should create infographics, charts, and diagrams that highlight the most important data you’re trying to represent. But don’t just leave these visual aids as a static image – make them fully interactive to spice up your blog post!
One way to do this is to have your charts reveal different information depending on what part of the screen the reader hovers their mouse over. You can even make certain aspects of the data available only when a user clicks. That way, they’ll have to really get involved with your content to grasp your message. More interactive elements you can include in your graphics are animations, links, and pop-ups. The possibilities are endless!
When users are encouraged to interact with the media in your blog post, your content will be more memorable to them. What’s more, interactive graphics are simply more practical and efficient than static ones, because they have the ability to hold a larger amount of data.
It’s an absolute must to include engaging visuals in your blog to go along with the subject matter you’re addressing. Photos help people connect with your topic faster and they even make your words seem more credible and professional. If simple pictures hold this much power, think of what a video can do for your page!
You could try placing a short video at the top of your blog to capture a user’s short attention span before they get bored and click away. You could have videos interspersed within your blog post to give explanations or tutorials on more complex concepts.
You could include videos of locations, people, or events that are most integral to key sections of your blog post’s content. No matter how you choose to utilize them, videos are a great way to work additional content into your post, add a human touch, make your blog higher in quality, and break up the monotony of your text.
Some blog pages end up resembling nothing more than a large wall of unbroken text. You could have written the most riveting piece of work in the universe, but a blog design like that isn’t going to keep anyone’s attention for long. So introduce interactive navigation elements to your site!
You can include features that allow readers to jump to different sections of content, scroll right to the topic they’re most interested in, and more. The greater amount of control you give your users, the less frustrated they will get. It’s your job to make reaping value from your blog post as easy as possible for as many visitors as possible.
Another way to facilitate involved navigation is with slideshows that readers can click through at their own convenience. This method cuts down on the amount of information someone has to consume all at once and condenses data into a more digestible format.
There’s nothing more interactive than a fun poll or quiz that makes your reader feel valued and encourages them to share their opinion! These little games or questionnaires don’t have to be anything fancy – you can build an engaging one with just a few moments of effort.
People absolutely love to test their knowledge on an area that they’re passionate about. If your blog is about movies, books, or another popular form of entertainment, including a short quiz can really up your audience’s enjoyment.
Quizzes can also be personalized to tell the reader what type of “blank” they are (like we’ve seen with popular BuzzFeed quizzes). You can tailor these types of quizzes to fit your industry. Finally, you can use polls to ask for feedback and even ask users for their email at the end to secure more subscribers to your mailing list.
If your blog is high quality and full of useful tips and valuable information, it’s a no-brainer that readers will want to share it. However, if they have to hunt down a way to easily transfer the content over to their social media profiles, they will be likely to lose their excitement and give up on the process completely.
That’s why making social sharing icons front and center on your blog post is key. Users should be able to easily see and click brightly colored symbols that will immediately give them a convenient method of reposting your blog to their various profiles. Make this an enjoyable experience for them and you’ve just won yourself a ton of free advertising and exposure.
Blog posts can get pretty dense and wordy sometimes. It’s best to avoid bogging down your blog with too much unbroken text, and that’s why including interactive elements throughout the post can make a world of difference. Make your content more dynamic and you’ll be rewarded with longer website visitor duration.
Adapting to the constantly evolving digital marketing space can be confusing. If you need any help with content marketing, contact BHirst Media for expert solutions. Our seasoned team has helped blog owners from a wide array of industries grow their reach and be seen by the right eyes. Let us help you next!