Your business has message that it’s trying to convey, because every business has a message that it’s trying to convey to its customers. It might be a message that pertains to dog food, four-wheelers, hair cutting services, and more.
No matter what your niche is, businesses must prove that they’re the expert in their industry. And here’s the thing: in order to spread your message, you’ve got to use copywriting.
When it comes down to it, copywriting is vital to a company’s marketing strategy. Whether you’ve got a big company or a small company, you must use copies in order to spread your message.
Beyond simply using copies, you’ve got to make sure that you’re using effective copies. There is copywriting that is good, and there is copywriting that is great. It’s vital that your business uses copies that are better than good—your business has to use copies that are great.
You might be wondering: what’s the difference between copy that’s good and copy that’s great. When it comes down to it, good copy ensures that your website conveys information effectively and intelligently.
Great copy does this too, but it goes beyond simply informing your audience. This is to say, great copy spreads information in a way that is artful and interesting. Great copy captivates an audience. In fact, great copywriting is so great, that it prompts its readers to make a purchase, and it doesn’t leave your readers’ minds.
Because great copywriting exists, you’re not going to want to use good copywriting. Why would you settle for second best, when your audience could have the best? We’re going to discuss what great copywriting does for your audience, today. When you’re writing copies for your website, you’re going to want to ensure that you succeed in doing all of the things that follow. Let’s get into it.
Your copy must immediately and accessibly inform your audience.
If you’re writing about snow-shoveling, you’re not going to want to talk about something that is irrelevant to the topic, before you inform your reader about snow-shoveling. Plus, you’re not going to want to talk about snow-shoveling in a way that is inaccessible. People read copy to learn, and if you don’t convey the information that you’re trying to explain quickly and simply, readers are going to get bored or confused. In order to make a decision as to whether or not a reader is going to use your services or buy your product, they have to understand what you do. If you can’t talk about what your industry in a way that people outside of the industry can understand, then you aren’t going to have customers that trust your business.
Your copy must be incredibly engaging
You’ve got to hook them. Instead of beginning your copy with boring jargon, try opening with an attention grabber that’s going to make your customer want to keep reading. Especially in the age of social media that we’re living in, many people have pretty short attention spans. It makes sense, because there are millions of things to read on the internet, so why would your customers read your copy if it’s boring?
If you’re trying to secure customers, and your competitor has copies that are more interesting, then you’re not going to be the one that secures conversions. Remember this: the more time that people are spending on your website, the better chance you have of someone purchasing your product or service. If you have great copies, then your customer is going to read one article, then another, then another, and then decide to make a purchase. That’s the goal, here.
Your copy must be delightful to read
When you were in school, did you find that reading a dry textbook was interesting or did you find that an engaging lecture from your teacher was more interesting? If we had to guess, we would probably assume that you were more captivated by the teacher’s lecture. Why? Because that lecture had personality.
The same is true for copywriting. Sure, you can inform your reader by being dry and straight forward, but you’re only going to secure your audience, if you have a personality. You’ve got to ensure that your copy has a strong voice. When you’re writing in a way that feels personal, your customers are going to be delighted to read your copy. This is what you’re aiming for.
In theory, every time that your readers see that your business has a new article available, they’re going to be excited to read it. However, they’re only going to be excited to read your copy, if it has a good energy to it. So, establish a good energy in your copies.
Your copy must convert your reader
Look, you want to secure sales. What’s the point of operating a business, if you don’t sell anything? So, in order to ensure that you have a profitable and successful business, your copies have to successfully secure sales—convert your reader.
Copywriting is successful when it makes your reader become a subscriber or a customer, and in order to do this, you’ve got to be persuasive. When you prove to your reader that you’re the best in the industry, then you’re going to convert your reader. Be powerful and persuasive in your writing, because that’s when you’re sure publish great copies.
Your copy must build trust
When you’re shopping online, you can tell which companies you can trust and which companies you cannot. If you’re reading a copy and it sounds like it’s too good to be true, then you’re probably going to be suspicious about the credibility of that seller. In order to ensure that you’re building the trust of your customer, you have to share the stories of other customers and make sure that your values can be understood from your tone and writing style.
When your readers believe that you have their best interest in mind, they’re going to trust you. Here’s a tip: in your copies, share a piece of information that will improve your readers’ life, without them having to purchase your product. When your readers can tell that you’re thinking about what can improve their quality of life, then they’re going to be more inclined to purchase your services. Try it out.
When you follow these criteria, you’re on your way to writing great copy. And when you write great copy, you’re on your way to having a thriving, successful business. But you can’t do it alone. That’s why BHirst Media is dedicated to helping you thrive.
At BHirst Media, we are committed to helping you market your company in the best way possible. Contact us, with any questions or concerns about copywriting. We can’t wait to get to know you, so that we can get to helping you.