CASE STUDY

Rachel Pedersen

CLIENT BACKGROUND
Rachel Pedersen is a distinguished entrepreneur who operates a dynamic agency and offers extensive training in social media marketing. Her business is uniquely bifurcated into two main services: a comprehensive "done-for-you" agency service and an educational platform for learning social media strategies.

PROJECT GOALS
The primary objective for Rachel’s website was to seamlessly integrate her business models while enabling visitors to easily identify the services that best meet their needs. This required a strategic approach to cater to two distinct audiences without compromising the user experience for either group.

What was the plan?

The Scope and Execution

WEB DESIGN AND DEVELOPMENT

Our team undertook the design and development of a sophisticated website that not only aligns with Rachel’s branding but also offers clear navigation paths for different users. The design process focused on aesthetic appeal and functional simplicity to ensure a pleasant user experience.

TECHNICAL SUPPORT

We continue to provide ongoing technical support and site maintenance, ensuring that the website remains up-to-date and efficient. This ongoing partnership allows Rachel’s team to focus on business growth and content optimization without concerns about website functionality.

Lead Magnets and User Engagement

To effectively guide users into the appropriate service funnels, we strategically placed varied lead magnets across the site. Each magnet was designed to attract and serve the specific interests of each target audience, thereby enhancing user engagement and conversion rates.

WHAT WE ACHIEVED

THE Results

Before
After

Improved User Experience

Our carefully crafted call-to-action elements significantly improve user engagement by simplifying the decision-making process. These elements are supported by intuitive tools that facilitate an easy and effective user journey.

Technological Excellence

Leveraging our extensive experience in web development, we equipped Rachel’s website with the latest technology to ensure robust performance and scalability.

Optimization for Speed and Responsiveness

Understanding the importance of speed, we optimized the website’s loading times to enhance retention and user satisfaction. Additionally, the site’s responsive design ensures it looks and performs well on a variety of devices, from desktops to smartphones.

Training and Empowerment

To enable Rachel and her team to manage their web presence effectively, we provided comprehensive training on website management, ensuring they can make updates effortlessly. consisted of designing and developing a website to achieve the goals while providing a clear easy to use website for visitors

The redesigned website for Rachel Pedersen not only reflects her brand but also significantly enhances user engagement through targeted functionalities. By addressing the needs of distinct user groups, the website successfully embodies the aspects of Rachel’s business, thereby supporting her continued growth in the digital landscape.

our client love us

testimonials

case studies

rachel pedersen

Rachel Pedersen is an entrepreneur that runs a marketing agency and teaches social media marketing.
read more

PROJECTED GROWTH CONSULTING

Projected Growth Consulting is a marketing agency that specializes in working with plastic surgeon and medical spa practices.
read more

CODE RED LIFESTYLE

Code Red Lifestyle is program that focuses on a lifestyle diet that helps many people with weight loss.
read more

reviews

google
google
google
google
google
google
google
google
google
google
google
© 2025 BHirst Media. All Rights Reserved.