CLIENT BACKGROUND
Rachel Pedersen is a distinguished entrepreneur who operates a dynamic agency and offers extensive training in social media marketing. Her business is uniquely bifurcated into two main services: a comprehensive "done-for-you" agency service and an educational platform for learning social media strategies.
PROJECT GOALS
The primary objective for Rachel’s website was to seamlessly integrate her business models while enabling visitors to easily identify the services that best meet their needs. This required a strategic approach to cater to two distinct audiences without compromising the user experience for either group.
The redesigned website for Rachel Pedersen not only reflects her brand but also significantly enhances user engagement through targeted functionalities. By addressing the needs of distinct user groups, the website successfully embodies the aspects of Rachel’s business, thereby supporting her continued growth in the digital landscape.