Resources

Essential On-Page SEO Factors to Know for Small Business

Your website is an essential part of your small business’s presence in the world. Since most people trust the internet to help them find what they need, you want your business to appear at the top of every relevant search result list. How do you make sure that it’s your business name that customers find […]

How Clients and Designers Can Work Together Toward a Successful Website

Creating a new website or updating an existing one can be either a smooth, synergistic process that benefits all involved, or a convoluted nightmare with late-game changes that bog down development for both client and designer. Designers can become frustrated, feeling like there’s a lack of respect for their expertise and direction, while clients can […]

Why You Should Invest In Quality Images for Your Website

You want your website to stand out from competitors and have as professional a presence as possible. Quality imagery plays an important role in drawing eyes and keeping them there. It’s not uncommon for business owners who are just starting to do their own photography or source images from stock sites to help save money […]

Why a Dated Website Hurts Your Business

As a business, you have many things going on behind the scenes, like keeping up with sales, billing, offering supplies or services, and managing employees. Likely, one of the last things on your mind is your web design. However, this is often how your customers decide whether they want to do business with you. According […]

Why Your Website Needs a Privacy Policy

Did you know there are privacy laws when it comes to websites? If you didn’t know, then you are in the right place! When you run a website, you want to develop a design and hit the ground running. However, there are many legal considerations to contend with before you go “live” to be compliant. […]

Is Your Website Sending the Wrong Message?

As a business, you are always searching for innovative ways to get customers to notice you. Working hard is great, but all that work doesn’t mean much if it doesn’t translate into results. After all, if your business doesn’t achieve results, what was all the hard work for? Sending the wrong message to your audience […]

Why You Should Back Up Your Website Regularly

Backing up your website not only acts like an insurance policy to save your website’s data in a timely fashion, but in many cases, it can be the only way to recover your data at all. The data that makes up your website is sacred — it’s something that tells everything there is to know […]

What Does It Mean For a Website to Be “Responsive”?

A responsive website design displays differently based on the user’s screen size and aspect ratio. Usually, this means smaller screens and larger screens will display the same information but at a size and arrangement that is easier to navigate and read based on their dimensions. As web users spend more and more time online in […]

Why Your Small-business Website Needs Security

Unfortunately for the little guy, small businesses are just as vulnerable to cyber attacks and data breaches as larger companies, and–in a lot of cases–even more more-so. Lack of knowledge and the idea that it “couldn’t happen to me” are just some of the reasons small businesses get targeted by malicious attacks. These breaches can […]

How To Incorporate Storytelling In Web Design

Captivating stories have the power to make you laugh, cry, change your mind and influence you in several other ways. Stories draw us in and garner our attention. Storytelling on your website can do the same thing for your visitors, can often keep them on your page longer and allow them a window into your […]